Cookie Policy of Ucraft Next

This document informs Users about the technologies that help UCRAFT Next to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with UCRAFT Next.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate. For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent, depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

UCRAFT Next uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them. The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session. In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Activities strictly necessary for the operation of UCRAFT Next and delivery of the Service

UCRAFT Next uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Third-party Trackers

Definitions and legal references

These services have the purpose of hosting and running key components of UCRAFT Next, therefore allowing the provision of UCRAFT Next from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Ucraft (Soft Construct LLC )

Ucraft is a platform provided by Soft Construct LLC that allows the Owner to build, run and host UCRAFT Next. Ucraft is highly customizable and can host websites from simple blogs to complex e-commerce platforms.

Personal Data processed: city, company name, country, email address, first name, geographic position, last name, password, picture, Trackers, Usage Data, username, various types of Data as specified in the privacy policy of the service and website.

Place of processing: United States – Privacy Policy.

SPAM protection

This type of service analyzes the traffic of UCRAFT Next, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

Google reCAPTCHA (Google LLC)

Google reCAPTCHA is a SPAM protection service provided by Google LLC. The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

Personal Data processed: answers to questions, clicks, keypress events, motion sensor events, mouse movements, scroll position, touch events, Tracker and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

  • _GRECAPTCHA: duration of the session
  • rc::a: indefinite
  • rc::b: duration of the session
  • rc::c: duration of the session

Other activities involving the use of Trackers

Basic interactions & functionalities

UCRAFT Next uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

Registration and authentication

By registering or authenticating, Users allow UCRAFT Next to identify them and give them access to dedicated services. Depending on what is described below, third parties may provide registration and authentication services. In this case, UCRAFT Next will be able to access some Data, stored by these third-party services, for registration or identification purposes. Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

Facebook Authentication (Meta Platforms, Inc.)

Facebook Authentication is a registration and authentication service provided by Meta Platforms, Inc. and is connected to the Facebook social network.

Personal Data processed: Tracker and various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

Storage duration:

  • _fbp: 3 months

Tag Management

This type of service helps the Owner to manage the tags or scripts needed on UCRAFT Next in a centralized fashion. This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC.

Personal Data processed: Tracker.

Place of processing: United States – Privacy Policy.

Storage duration:

  • _dc_gtm_*: 1 minute
  • _gcl_au: 3 months

Segment (Segment Inc.)

Segment is a tag management service provided by Segment.io, Inc.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

  • __storejs__: indefinite
  • __tld__: duration of the session
  • ajs%3Acookies: duration of the session
  • ajs%3Atest: duration of the session
  • ajs_anonymous_id: 1 year
  • ajs_group_id: 1 year
  • ajs_group_properties: indefinite
  • ajs_user_id: 1 year
  • ajs_user_traits: indefinite
  • segmentio*: indefinite

Experience enhancement

UCRAFT Next uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

Access to third-party accounts

This type of service allows UCRAFT Next to access Data from your account on a third-party service and perform actions with it. These services are not activated automatically, but require explicit authorization by the User.

Linkedin account access (LinkedIn Corporation)

This service allows UCRAFT Next to connect with the User's account on Linkedin, provided by LinkedIn Corporation.

Personal Data processed: Trackers and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

  • lang: duration of the session
  • lissc: 1 year

Content commenting

Content commenting services allow Users to make and publish their comments on the contents of UCRAFT Next. Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments. If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

Disqus (Disqus)

Disqus is a hosted discussion board solution provided by Disqus that enables UCRAFT Next to add a commenting feature to any content.

Personal Data processed: Data communicated while using the service, Tracker and Usage Data.

Place of processing: United States – Privacy PolicyOpt out.

Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of UCRAFT Next and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Google Fonts (Google LLC)

Google Fonts is a typeface visualization service provided by Google LLC that allows UCRAFT Next to incorporate content of this kind on its pages.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy.

YouTube video widget (Google LLC)

YouTube is a video content visualization service provided by Google LLC that allows UCRAFT Next to incorporate content of this kind on its pages.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

  • PREF: 8 months
  • VISITOR_INFO1_LIVE: 8 months
  • YSC: duration of the session

Interaction with external social networks and platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of UCRAFT Next. The interaction and information obtained through UCRAFT Next are always subject to the User’s privacy settings for each social network. This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it. It is recommended to log out from the respective services in order to make sure that the processed data on UCRAFT Next isn’t being connected back to the User’s profile.

Twitter Tweet button and social widgets (Twitter, Inc.)

The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

  • personalization_id: 2 years

Measurement

UCRAFT Next uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google LLC)

Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of UCRAFT Next, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out.

Storage duration:

  • AMP_TOKEN: 1 hour
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: duration of the session
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _gat: 1 minute
  • _gid: 1 day

MixPanel (MixPanel)

MixPanel is an analytics service provided by Mixpanel Inc.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out.

Yandex Metrica (YANDEX, LLC)

Yandex Metrica is an analytics and heat mapping service provided by YANDEX, LLC. Yandex Metrica is used to display the areas of UCRAFT Next that Users interact with most frequently. This shows where the points of interest are.

Personal Data processed: Tracker and Usage Data.

Place of processing: Russian Federation – Privacy Policy.

Storage duration:

  • _ym_d: 1 year
  • _ym_isad: 2 days
  • _ym_uid: 1 year
  • _ym_visorc: 30 minutes
  • i: 1 year
  • yabs-sid: duration of the session
  • yandexuid: 1 year
  • ymex: 1 year

Content performance and features testing (A/B testing)

The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of UCRAFT Next.

Google Optimize (Google LLC)

Google Optimize is an A/B testing service provided by Google LLC ("Google").

Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

  • NID: 7 months
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: duration of the session
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _gaexp: 3 months
  • _gat: 1 minute
  • _gcl_au: 3 months
  • _gid: 1 day
  • _opt_awcid: 1 day
  • _opt_awgid: 1 day
  • _opt_awkid: 1 day
  • _opt_awmid: 1 day
  • _opt_expid: 10 seconds
  • _opt_utmc: 1 day

Heat mapping and session recording

Heat mapping services are used to display the areas of UCRAFT Next that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior. Some of these services may record sessions and make them available for later visual playback.

Hotjar Heat Maps & Recordings (Hotjar Ltd.)

Hotjar is a session recording and heat mapping service provided by Hotjar Ltd. Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data processed: Tracker, Usage Data and various types of Data as specified in the privacy policy of the service.

Place of processing: Malta – Privacy PolicyOpt Out.

Storage duration:

  • _hjAbsoluteSessionInProgress: 30 minutes
  • _hjCachedUserAttributes: duration of the session
  • _hjClosedSurveyInvites: 1 year
  • _hjDonePolls: 1 year
  • _hjFirstSeen: duration of the session
  • _hjIncludedInPageviewSample: 30 minutes
  • _hjIncludedInSessionSample: 30 minutes
  • _hjLocalStorageTest: duration of the session
  • _hjLocalStorageTest: duration of the session
  • _hjMinimizedPolls: 1 year
  • _hjRecordingEnabled: duration of the session
  • _hjRecordingLastActivity: duration of the session
  • _hjSession*: 30 minutes
  • _hjSessionRejected: duration of the session
  • _hjSessionResumed: duration of the session
  • _hjSessionTooLarge: duration of the session
  • _hjSessionUser*: 1 year
  • _hjShownFeedbackMessage: 1 year
  • _hjTLDTest: duration of the session
  • _hjUserAttributesHash: duration of the session
  • _hjViewportId: duration of the session
  • _hjid: 1 year

Targeting & Advertising

UCRAFT Next uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

Remarketing and behavioral targeting

This type of service allows UCRAFT Next and its partners to inform, optimize and serve advertising based on past use of UCRAFT Next by the User. This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity. Some services offer a remarketing option based on email address lists. Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

Google Ads Remarketing (Google LLC)

Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of UCRAFT Next with the Google Ads advertising network and the DoubleClick Cookie.

In order to understand Google's use of Data, consult Google's partner policy.

Users can opt out of Google's use of Trackers for ads personalization by visiting Google's Ads Settings.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy PolicyOpt Out.

Storage duration: up to 2 years

User database management

This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to UCRAFT Next, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving UCRAFT Next. Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on UCRAFT Next.

Intercom (Intercom Inc.)

Intercom is a User database management service provided by Intercom Inc. Intercom can also be used as a medium for communications, either through email, or through messages within UCRAFT Next. Intercom Messenger may use Trackers to recognize and track Users behavior.

Personal Data processed: Data communicated while using the service, email address, Tracker, Universally unique identifier (UUID), Usage Data and various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

Storage duration:

  • intercom-id-*: 10 months
  • intercom-session-*: 7 days
  • intercom-test: indefinite

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:

Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.

Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

Locating Tracker Settings

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Owner and Data Controller

Ucraft, Inc 308 S Brand Blvd, Glendale, CA, 91205, USA

Owner contact email: [email protected]

Since the use of third-party Trackers through UCRAFT Next cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by UCRAFT Next.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through UCRAFT Next (or third-party services employed in UCRAFT Next), which can include: the IP addresses or domain names of the computers utilized by the Users who use UCRAFT Next, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using UCRAFT Next who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of UCRAFT Next. The Data Controller, unless otherwise specified, is the Owner of UCRAFT Next.

UCRAFT Next (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by UCRAFT Next as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to UCRAFT Next, if not stated otherwise within this document.

Latest update: May 16, 2022

iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.

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